Grants allow students and staff to have numerous opportunities. The funds given from government, organizations, and other sources often benefit the public population and future generations. A full list of grants received may be found on Dr. Parcell’s Vita, which is located on the Home page.

Assessing Sampling, Price Reporting as Farmers Market Vendor Marketing Tools

USDA, Federal State Marketing Improvement Program
Joseph Parcell and Jill Moreland
The “Assessing Sampling, Price Reporting as Farmers Market Vendor Marketing Tools” project addresses two marketing mix components – promotion and pricing – that farmers market vendors must understand to improve their economic viability as direct marketers in their local communities. Specifically, the project studies sampling as a promotional tool to reach Missouri farmers market consumers and encourage them to purchase from farmers market vendors. By studying sampling and conceptualizing a price reporting platform, Missouri farmers market vendors will have the information that they need to enhance their marketing mix and better serve their local communities.

Sustainable Market Development and Resource use for Specialty Crops

USDA, National Institute of Food and Agriculture (Capacity Building Grant Program)
 Joseph Parcell and Haluk Gedikoglu (Lincoln University)
With traditional grocery chains promoting local produce, the food supply chain in changing. A conducted study will analyze both the consumer and producer sides to provide a complete analysis of the market. The results will help producers and consumers have a better understanding of the produce markets globally and locally.

Enhancing Profitability of Small and Medium Sized Farms Through Interactive Decisions Making Tools and Modules

USDA, National Institute of Food and Agricuture
Joseph Parcell, Ryan Milhollin, Rob Myers, Patrick Byers, Richard Hoormann, and Haluk Gedikoglu (Lincoln University)
Targeting small and medium-sized farms, this project involves economic analysis and the development of decision tools and modules to help farmers diversify their cropping systems. Specific objectives include: evaluating Midwest alternative crop opportunities (bioenergy, agronomic, horticultural, and cover crops) by aggregation of agronomic and economic data, adaptation of existing resources; conduct comparative research analysis of strategies that can enhance cropping system sustainability and impact crop selection choices; develop web-based decision tools and modules that help small and medium-sized farmers select profitable alternative crops to diversify cropping systems and improve farm sustainability; identify barriers and incentives that affect the adoption of alternative crops, use of cover crops, and conservation-based cropping systems; and provide “train the trainer” workshops, along with other education and extension outreach efforts (on-site and webinars) to maximize impact and to engage farm advisors and producers in the use of the decision support tools developed by this project. The web-based decision tools will be made available for free to producers and other end users and will be widely promoted in the Midwest through both extension and media outreach.